Well, letís step back a bit. Why choose outdoor and billboard advertising at all? With everything going online, and print and traditional marketing on the decline, why spend your marketing dollars on Out-of-Home (OOH) marketing? How about some statistics?
Since 2003, marketing dollars spent on outdoor advertising has been on the rise, leveling off in 2008. In 2008, advertisers spent $6.99 billion on outdoor advertising. All major brands still use outdoor advertising as a great way to create and establish brand awareness in key and direct consumer markets (Remember, Charlotte is a top 25 market in the US).
Americans still drive. Despite the recession, despite the rising gas prices. And billboards still capture their attention Ė especially Bedgood Outdoor billboards. Our unbeatable Charlotte Gastonia corridor locations Ė including the only Charlotte Gastonia corridor Digital board (the only one in Charlotte that allows animation) - get the attention of commuters every day of the week, 24 hours of the day. If you know Charlotte and Gastonia relationship, you know the Charlotte Gastonia corridor is a vital artery to weekday businesses commuters. The very same commuters who drive to work 5 days a week, and see your billboard each and every day. Talk about saturation. Like we always say at Bedgood Outdoor advertising; They might be able to drive past, but theyíll never forget our billboard creative and your business. Thatís brand awareness.
And thatís why you should use Bedgood Outdoor and the Charlotte billboard market.
Bedgood Outdoor is the Biggest Little Charlotte billboard company for good reason. Read more about our Digital Billboard Displays and find out why for yourself today.